Katja Rausch holds a Master’s degree in Modern Specialized Literature from the Sorbonne as well as a Master 2 in Marketing, Publishing and Audio-Visual from Paris Sorbonne. She attended M.B.A. classes at the A.B. Freeman Business School in New Orleans while she was a lecturer in communication techniques at Tulane University (New Orleans). Her final US thesis was about charismatic business leadership and rhetorics.
In Paris, she was working at the strategic planning department at Young & Rubicam and with Hill & Knowlton’s public relations department (WPP). Later, Katja moved for 4 years to New York, where she was International Marketing and Database Manager for Booz & Co. Back in Europe, she became the strategy director for an IT company in Paris where she advised, among other clients, Cartier, Nestlé France, Lafuma and Intermarché.
Specialized in customer relationship management, direct marketing, branding and rhetorical business techniques, she has advised on new technologies with a special focus on social, environmental and ethical challenges.
As of 2007, she has been an Associate Lecturer at Paris 1 – Panthéon Sorbonne in Information Systems and Business Linguistics at the Master 2 of Logistics, Marketing & Distribution. She directed over 11 years a hundred of students in their final papers an various topics spanning from “Obsolescence Programs” or “Wearables” to “Marketing of wine labels” and “New North-East shipping routes in logistics”.
Since 2017, she has been teaching at the Paris School of Business (PSB, formerly École Supérieure de Gestion – Haute École). She teaches Data Ethics to MBAs and in the Master 2 of Data Analytics, focusing on ethical issues applied to Artificial Intelligence, Big Data, Deep Learning, Internet of Things, Transhumanism or Bots. She also teaches Project Planning classes at the Master 1 and 2 level in Strategic and Operational Marketing.